#helpingyouTherouxit
One of the 10 most common fears in the world - the fear of flying. Sure, there are therapies for it but those take time. We don’t want you to have to wait years to be able to enjoy your dream destination. British Airways are partnering up with Louis Theroux to launch a service that will make the “getting there” as pleasant as the holiday itself.
*This is a university project and therefore a fictional campaign. I do not claim ownership to any of the used material.
The idea is simple: British Airways creates a platform, where people who have overcome their fear of flying and people who are still struggling with it can connect to fly together. To connect the britishness of the campaign and the aspect of overcoming uncomfortable situations, as well as raise attention towards aerophobia we included Louis Theroux (British interviewer and documentarian) in the launch and campaign.
